Unlock Exponential Growth through Unified Customer Journeys

Experience the transformative power of our AI-driven technologies and cutting-edge analytics to revolutionize customer journeys and amplify ROI. Elevate your operations with MassMetric, your strategic growth partner, trusted by over 100 enterprises, ISVs, and Silicon Valley clientele since 2012, including early-stage startups and those in stealth mode. We specialize in synergizing seamless solutions that drive innovation, unlock unparalleled insights to propel your business to new heights in an ever-evolving marketplace and foster sustainable growth.

Explore Our Transformative Journey

MassMetric Ascendancy from Bython: A Journey Through Data and Innovation

It all started somewhere in the heart of Texas with a vision to change the way marketing is done by converging the power of data visualization and digital marketing. This is the story of MassMetric, a metamorphosis of a trailblazing brand from its innate form Bython.

From its inception, MassMetric has been at the forefront of marketing technology innovation, transforming raw data into actionable insights and powerful marketing strategies. The company's journey from Bython to MassMetric represents a bold evolution in the MarTech landscape, driven by a relentless pursuit of excellence and a deep understanding of the ever-changing digital marketing ecosystem.

As MassMetric continues to push the boundaries of what's possible in marketing technology, it remains true to its Texan roots of innovation and entrepreneurship, while embracing a global vision for the future of data-driven marketing.

Elevate, Engage, Excel: Chart a New Course in Marketing Excellence

MassMetrics revolutionizes marketing with AI-driven insights, real-time data analysis, and omnichannel targeting. By understanding audience interests and focusing on CRO, it harmonizes channel engagement and tailors strategies for maximum impact and efficiency.

Break silos

Our AI tools leverage collective marketing insights to help you achieve unprecedented ROI.

Break silos

Our AI tools leverage collective marketing insights to help you achieve unprecedented ROI.

Break silos

Our AI tools leverage collective marketing insights to help you achieve unprecedented ROI.

Data-Driven Insights

Gain insights into audience behaviors and preferences to make informed decisions.

Data-Driven Insights

Gain insights into audience behaviors and preferences to make informed decisions.

Data-Driven Insights

Gain insights into audience behaviors and preferences to make informed decisions.

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Elevate, Engage, Excel: Chart a New Course in Marketing Excellence

Meet the Team That Drives Your Success

Open Positions

Bhupinder Gulati

CEO, Executive Chairman

Bhupinder Gulati

CEO, Executive Chairman

Bhupinder Gulati

CEO, Executive Chairman

Poonam Gulati

VP of Finance

Poonam Gulati

VP of Finance

Poonam Gulati

VP of Finance

Mary Fernandes

Director Digital Operations

Mary Fernandes

Director Digital Operations

Mary Fernandes

Director Digital Operations

Richard Lobo

Senior Manager Customer Success

Richard Lobo

Senior Manager Customer Success

Richard Lobo

Senior Manager Customer Success

Rachel Keogh

Senior Director Sales EMEA

Rachel Keogh

Senior Director Sales EMEA

Rachel Keogh

Senior Director Sales EMEA

Sid Chopra

SVP Sales

Sid Chopra

SVP Sales

Sid Chopra

SVP Sales

Nick Vildzius

Director APAC Sales

Nick Vildzius

Director APAC Sales

Nick Vildzius

Director APAC Sales

Darien Werfhorst

Director US Sales

Darien Werfhorst

Director US Sales

Darien Werfhorst

Director US Sales

Danielle Zara Clemence

Director Customer Success

Danielle Zara Clemence

Director Customer Success

Danielle Zara Clemence

Director Customer Success

Priya Kumari

Digital Marketing Manager

Priya Kumari

Digital Marketing Manager

Priya Kumari

Digital Marketing Manager

Transforming Customer Journeys with AI-Enhanced Experience Orchestration

Revolutionize your approach to customer experience with MassMetric's innovative Cloud Solutions. Gain a deeper understanding of your customers' lifecycle journeys in real time and enhance your marketing strategies with personalized campaigns powered by unified data from all interactions

AI-Powered Orchestration

Design smooth, personalized journeys that truly engage and captivate your audience. Leverage advanced AI capabilities to tailor interactions that resonate with each individual

AI-Powered Orchestration

Design smooth, personalized journeys that truly engage and captivate your audience. Leverage advanced AI capabilities to tailor interactions that resonate with each individual

AI-Powered Orchestration

Design smooth, personalized journeys that truly engage and captivate your audience. Leverage advanced AI capabilities to tailor interactions that resonate with each individual

Customer Journey Analytics

Seamlessly unify customer identities and interactions across multiple channels and devices. Access quick, comprehensive insights to better understand customer behavior and optimize your strategies

Customer Journey Analytics

Seamlessly unify customer identities and interactions across multiple channels and devices. Access quick, comprehensive insights to better understand customer behavior and optimize your strategies

Customer Journey Analytics

Seamlessly unify customer identities and interactions across multiple channels and devices. Access quick, comprehensive insights to better understand customer behavior and optimize your strategies

Transforming Customer Journeys with AI-Enhanced Experience Orchestration

The Heart of MassMetric: Our Culture, Values and Innovation

At MassMetric, our culture and values are the unshakeable foundation of our innovative MarTech platform, driving our commitment to excellence and customer success. These principles permeate every aspect of our multi- agentic platform, from advanced AI capabilities to a user-friendly interface. By harmonizing our technological innovations with a robust cultural ethos, we deliver solutions that not only meet but exceed the dynamic demands of modern marketing.

Here’s how our core values define our transformative approach:

Data-Driven Transparency and Trust

Data fuels our organization. We ensure comprehensive access, enabling peak collaboration and performance. This transparency builds trust, rapid execution and impactful results.

Data-Driven Transparency and Trust

Data fuels our organization. We ensure comprehensive access, enabling peak collaboration and performance. This transparency builds trust, rapid execution and impactful results.

Data-Driven Transparency and Trust

Data fuels our organization. We ensure comprehensive access, enabling peak collaboration and performance. This transparency builds trust, rapid execution and impactful results.

Ownership and Impact

We empower our team to take full ownership of their work. This fosters personal investment and urgency, leading to superior execution where timely delivery outweighs perfection.

Ownership and Impact

We empower our team to take full ownership of their work. This fosters personal investment and urgency, leading to superior execution where timely delivery outweighs perfection.

Ownership and Impact

We empower our team to take full ownership of their work. This fosters personal investment and urgency, leading to superior execution where timely delivery outweighs perfection.

Agile Execution and Continuous Improvement

We believe speed breeds learning. Our team actively seeks feedback to iterate and improve, giving us a competitive edge as we scale.

Agile Execution and Continuous Improvement

We believe speed breeds learning. Our team actively seeks feedback to iterate and improve, giving us a competitive edge as we scale.

Agile Execution and Continuous Improvement

We believe speed breeds learning. Our team actively seeks feedback to iterate and improve, giving us a competitive edge as we scale.

Customer-Centric Innovation

Our products are designed for our customers, not the other way around. Every feature prioritizes ease of use, ensuring exceptional user experience, especially in non-tech industries where over 70% of our clients thrive.

Customer-Centric Innovation

Inclusivity and Diversity

Inclusivity is woven into our values. We champion diversity, knowing it cultivates stronger teams and superior products.

Inclusivity and Diversity

Inclusivity is woven into our values. We champion diversity, knowing it cultivates stronger teams and superior products.

Inclusivity and Diversity

Inclusivity is woven into our values. We champion diversity, knowing it cultivates stronger teams and superior products.

Unwavering Customer Focus

Our customers’ success is our mission. We are dedicated to providing exceptional support, believing our achievements are intrinsically linked to theirs.

Unwavering Customer Focus

Our customers’ success is our mission. We are dedicated to providing exceptional support, believing our achievements are intrinsically linked to theirs.

Unwavering Customer Focus

Our customers’ success is our mission. We are dedicated to providing exceptional support, believing our achievements are intrinsically linked to theirs.

Ethical AI and Compliance

We are committed to responsible AI development. Our platform adheres to strict ethical guidelines, ensuring transparency, fairness, and regulatory compliance.

Ethical AI and Compliance

We are committed to responsible AI development. Our platform adheres to strict ethical guidelines, ensuring transparency, fairness, and regulatory compliance.

Ethical AI and Compliance

We are committed to responsible AI development. Our platform adheres to strict ethical guidelines, ensuring transparency, fairness, and regulatory compliance.

Collaborative Innovation

We cultivate collaboration, both internally and with clients. By co-creating solutions, we tackle real-world challenges and drive industry innovation.

Collaborative Innovation

We cultivate collaboration, both internally and with clients. By co-creating solutions, we tackle real-world challenges and drive industry innovation.

Collaborative Innovation

We cultivate collaboration, both internally and with clients. By co-creating solutions, we tackle real-world challenges and drive industry innovation.

Get Started

The MassMetric Brand Journey: Milestones in Our Transformation

Discover the epic tale of MassMetric. Our journey toward becoming a leader in data-driven insights and AI-powered innovations reveals our ongoing pursuit of excellence and continuous improvement to help your brand reach new heights.

2012 Foundation

Establishment of MassMetric as a marketing technology company
Launch of initial marketing automation tools
Development of core data analytics capabilities
Integration with major CRM platforms

2014 Expansion

Introduction of advanced segmentation features
Launch of multichannel campaign management
Development of predictive analytics capabilities

2016 Innovation

Introduction of AI-powered content recommendations
Launch of real-time personalization engine
Integration with major ERP systems (SAP, Oracle, ServiceNow)

2018 Integration

Development of comprehensive data governance framework
Launch of omnichannel customer journey analytics
Introduction of machine learning-driven campaign optimization

2020 Transformation

Launch of advanced customer behavior prediction models
Development of automated A/B testing capabilities
Integration of GenAI capabilities for content creation and personalization

2022 Advancement

Launch of advanced analytics for ROI measurement and attribution
Achievement of 287% increase in customer engagement metrics
Launch of Customer Journey Agent for dynamic mapping
Introduction of DXP Orchestrator Agent for seamless digital experiences

2024 Multi-Agentic Revolution: Riding the Cognitive & Adaptive Intelligence Wave

Deployment of Real-Time Bidding Agent for programmatic advertising
Release of Campaign Strategist Agent for end-to-end campaign management
Introduction of Personalization Agent with hyper-intelligent segmentation

Future Visionary Expansion

Development of predictive customer lifecycle management
Integration of augmented reality for immersive marketing experiences
Expansion into new global markets and industries
Advancement of ethical AI framework for responsible marketing practices

Join the Revolution in Customer Experience!

Are you ready to transform your customer journeys? With MassMetric's AI-enhanced experience orchestration, you can design personalized, seamless interactions that truly engage your audience. Leverage our Customer Journey Analytics to gain real-time insights and unify data from every touchpoint. Partner with us today and start creating impactful campaigns that resonate!

Contact Your Transformation Experts Now

T R U S T E D B Y I N D U S T R Y L E A D E R S

Join the Conversation for Change

Let's discuss your growth targets and build a custom customer acquisition strategy that delivers guaranteed results.

Join the Conversation for Change

Let's discuss your growth targets and build a custom customer acquisition strategy that delivers guaranteed results.

Join the Conversation for Change

Let's discuss your growth targets and build a custom customer acquisition strategy that delivers guaranteed results.