A well-performing website is crucial for online success, but how do you measure it? Here are five critical website metrics every business should monitor

1. Bounce Rate

   
   This metric shows the percentage of visitors leaving your website without interacting. A high bounce rate may indicate irrelevant content or poor user experience. Reducing it by improving design and navigation is vital.

   
   

2. Conversion Rate
   
   

   This reflects how many users take desired actions, such as signing up or making a purchase. Higher conversion rates are indicators of effective call-to-actions (CTAs) and engaging content.

   
   

3. Page Load Time

   
   Fast-loading pages keep visitors engaged. Google reports that a 1-second delay can reduce conversions by up to 20%. Optimize image sizes and code to improve load times.

   
   
   

4. Click-Through Rate (CTR)

   
   CTR measures user engagement with links, ads, or CTAs. A low CTR can signal the need for better design or placement of buttons and links.
   
   

   
   

5. SEO Rankings

   
   Tracking your search engine ranking for targeted keywords ensures your site remains visible to the right audience.

By monitoring these metrics, you can identify gaps and implement improvements to boost site performance.